Case Study
ACCELERATE360
Launching Consumer Brands
Creative marketing lead supporting 47 consumer brand launches across ecommerce, integrated campaigns, and publisher media.
Case Study
Creative marketing lead supporting 47 consumer brand launches across ecommerce, integrated campaigns, and publisher media.
Shopify and TrueCommerce onboarding, product imagery, feature graphics, variants, merchandising, and launch QA.
Digital advertising, email, social, promotional content, and marketplace campaigns supporting launches and online sales.
Marketplace creative, motion graphics, video, and multi-format assets produced with minimal creative oversight.
Marketing assets created for Us Weekly, Men’s Journal, Life & Style, In Touch, Closer, and The Miami Herald.
Primary creative resource supporting the launch of 47 consumer brands across multiple ecommerce marketplaces, including LifeToGo.
As the primary creative resource for the LifeToGo ecommerce division, I led creative execution for the launch and marketing of 47 consumer brands spanning wellness, fitness, food, fashion, technology, and lifestyle products.
LifeToGo operated as both an owned consumer brand and a multi-brand ecommerce marketplace. I owned hands-on creative across packaging, integrated campaigns, ecommerce merchandising, product launches, marketplace creative, publisher promotions, email marketing, and digital advertising for LifeToGo and its partner brands.
Integrated Campaigns
Creative Direction
LifeToGo Brand Marketing
Packaging Design
Product Launches
Ecommerce Merchandising
Marketplace Creative
Email Marketing
Display Advertising
Publisher Promotions
Product Photography
Cross-Functional Collaboration
Led creative execution for the launch of LifeToGo Immunity Drink Mixes, a LifeToGo-owned product line. I developed the campaign system across packaging, product presentation, ecommerce merchandising, responsive digital advertising, publisher promotions, and launch creative.
I translated one product platform across multiple channels and formats, maintaining consistent messaging, visual hierarchy, and product recognition throughout the launch.
Led the LifeToGo creative execution for Performance Inspired products, including ecommerce merchandising, promotional assets, and campaign content featuring cofounder Mark Wahlberg. I adapted the established partner brand for the LifeToGo marketplace while preserving its visual identity and product positioning.
Developed and executed publisher promotions connecting LifeToGo offers with Accelerate360's portfolio of national media properties and consumer brands. I adapted campaign creative for distinct audiences and channels while maintaining consistent messaging and a cohesive LifeToGo brand experience.
Owned marketplace creative and ecommerce merchandising across technology, food, wellness, accessories, and lifestyle categories. I developed product-launch systems that included campaign banners, feature graphics, product imagery, marketplace assets, email creative, and digital advertising.
Partner brands retained their established identities and packaging. I translated their products into clear, cohesive LifeToGo storefront, promotional, and campaign experiences while preserving each brand's established identity and product positioning.
Led creative execution for the launch and marketing of 47 consumer brands through the LifeToGo ecommerce division. I developed LifeToGo packaging and integrated campaign assets while owning partner-brand marketplace creative, product imagery, ecommerce merchandising, publisher promotions, email marketing, and digital advertising across multiple consumer categories.
Accelerate360 demonstrates my ability to serve as the primary creative resource for an ecommerce division, lead integrated campaign execution, and translate established partner brands across marketplace, publisher, email, and digital advertising channels. The work combined packaging, product launches, ecommerce merchandising, product marketing, and high-volume hands-on creative execution.