I bring a creative leader's perspective to marketing—combining deep design and art direction experience with the strategic understanding to connect creative decisions to business goals.
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About
I've built my career at the intersection of creative and marketing—starting in design and art direction and expanding into brand strategy, digital, ecommerce, content, and sales enablement.
I connect business goals to clear positioning, cohesive creative systems, and practical execution across every customer touchpoint.
How I Work
I start by understanding the business and defining a clear direction, then turn that thinking into work that connects the brand, message, and customer experience across touchpoints.
Learn the business, audience, competitive landscape, and the challenge before proposing solutions.
Shape the strategy, messaging, and creative direction that connect business goals with customer needs.
Build cohesive brand systems, campaigns, digital experiences, and marketing assets that work together across every touchpoint.
Use feedback, performance insights, and evolving business needs to strengthen the work and improve the experience over time.
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