Case Study
Primary creative resource for LifeToGo, shaping brand and campaign execution as the ecommerce marketplace grew from launch to $18.7M in revenue in under two years while supporting 47 consumer brands.
Brand, campaign, packaging, promotional, motion, video, and multi-format creative developed across consumer launches and ongoing marketing.
Creative spanning ecommerce, email, display advertising, social, publisher promotions, marketplace campaigns, and product launches.
Marketplace creative, product imagery, feature graphics, merchandising, vendor assets, product onboarding, and launch QA.
Campaign and brand assets created for Us Weekly, Men’s Journal, Life & Style, In Touch, Closer, and The Miami Herald.
Primary creative resource for LifeToGo as the marketplace grew from launch to $18.7M in revenue in under two years while supporting 47 consumer brands.
As the primary creative resource for the LifeToGo ecommerce division, I shaped brand and campaign execution as the marketplace grew from launch to $18.7M in revenue in under two years while supporting the launch and marketing of 47 consumer brands spanning wellness, fitness, food, fashion, technology, and lifestyle.
LifeToGo operated as both an owned consumer brand and a multi-brand ecommerce marketplace. I owned hands-on creative across packaging, integrated campaigns, ecommerce merchandising, product launches, marketplace creative, publisher promotions, email, digital advertising, and supporting launch systems for LifeToGo and partner brands.
Creative Direction
Integrated Campaigns
Brand & Campaign Systems
Product Launches
Packaging & Product Creative
Ecommerce & Marketplace Creative
Publisher Partnerships
Cross-Functional Collaboration
Led creative execution for the launch of LifeToGo Immunity Drink Mixes, a LifeToGo-owned product line. I developed the campaign system across packaging, product presentation, ecommerce merchandising, responsive digital advertising, publisher promotions, and launch creative.
I translated one product platform across multiple channels and formats, maintaining consistent messaging, visual hierarchy, and product recognition throughout the launch.
Led the LifeToGo creative execution for Performance Inspired products, including ecommerce merchandising, promotional assets, and campaign content featuring cofounder Mark Wahlberg. I adapted the established partner brand for the LifeToGo marketplace while preserving its visual identity and product positioning.
Developed and executed publisher promotions connecting LifeToGo offers with Accelerate360's portfolio of national media properties and consumer brands. I adapted campaign creative for distinct audiences and channels while maintaining consistent messaging and a cohesive LifeToGo brand experience.
Owned marketplace creative and ecommerce merchandising across technology, food, wellness, accessories, and lifestyle categories. I developed product-launch systems that included campaign banners, feature graphics, product imagery, marketplace assets, email creative, and digital advertising.
I onboarded and merchandised partner brands across LifeToGo-supported storefronts, developing promotional and campaign creative while preserving each brand's established identity, packaging, and product positioning.
US Weekly Ecommerce Marketplace — Supported brand onboarding, merchandising, campaign placement, promotional creative, and launch QA within the existing storefront.
Supported the launch and marketing of nationally recognized consumer brands across ecommerce, integrated campaigns, publisher promotions, and creative production—combining hands-on creative ownership with the operational work required to bring products and campaigns to market.
$18.7M
LifeToGo grew from launch to $18.7M in revenue in under two years.
47
Supported across product launches, ecommerce, campaigns, and marketplace marketing.
National
Creative supporting Us Weekly, Men's Journal, Life & Style, In Touch Weekly, Closer, and The Miami Herald.
B2C + D2C
Creative and merchandising across owned products, partner brands, and multi-brand ecommerce marketplaces.
Packaging, product launches, integrated campaigns, ecommerce experiences, email, display, social, motion, video, publisher promotions, product photography, and marketplace creative.
Product onboarding and merchandising, product imagery, feature graphics, product variants, vendor-asset coordination, and launch QA using Shopify and TrueCommerce.
Accelerate360 demonstrates my ability to operate across creative direction, brand systems, integrated campaigns, ecommerce, and hands-on execution within a fast-moving consumer environment—bringing together multiple brands, channels, partners, and stakeholders into cohesive customer-facing experiences.