Case Study

Summit Point Roofing

Building a Unified Marketing Ecosystem

Marketing and creative lead for a $30M roofing organization spanning four divisions, three locations, and 10+ service lines.

BRAND STRATEGY & GOVERNANCE

Positioning, messaging, standards, and implementation processes unified the brand across four business divisions.

DIGITAL EXPERIENCE & CONTENT

Website strategy and 50+ SEO pages expanded service, content, and geographic search coverage.

SALES ENABLEMENT & CAMPAIGNS

Pitchbooks, proposals, referral programs, brochures, educational content, and campaigns supported teams and customers.

MARKETING OPERATIONS

Directed three agencies and 40+ vendors while auditing thousands of CRM, call-tracking, and advertising records.

RESULTS & IMPACT

Built a unified marketing ecosystem for a $30M organization spanning four divisions, three locations, and 10+ services.

Overview.

Led brand strategy, creative direction, and digital marketing for Summit Point Roofing, overseeing a comprehensive modernization of the company's brand, website, marketing materials, and customer communications. The work unified four divisions under a cohesive visual system while supporting lead generation, sales enablement, recruitment, and long-term brand growth.

My Role.

Brand Strategy

Creative Direction

Digital Marketing

Sales Enablement

Website Development

Content Development

Vendor Management

Digital Experience.

Redesigned and expanded the company's digital presence through a modern, conversion-focused website experience. The work included responsive design, service-line architecture, content development, photography integration, lead-generation pathways, and ongoing support for digital marketing initiatives.

Sales Enablement.

Developed practical sales tools that helped representatives communicate value more effectively throughout the customer journey. The work included proposals, inspection reports, leave-behinds, presentations, educational materials, and customer-facing documentation.

Integrated Marketing Campaigns.

Planned and executed coordinated marketing campaigns spanning social media, email, direct mail, seasonal promotions, customer education, recruitment, referral marketing, and ongoing brand-awareness initiatives.

Featured Brand Video

Bringing the Summit Point story to life.

A company story video developed to strengthen brand credibility, showcase the team, and support commercial marketing efforts.

Brand Systems & Marketing Assets.

Produced branded stationery, presentation materials, signage, print collateral, and supporting assets that reinforced a consistent customer experience across physical and digital touchpoints.

Outcomes & Impact.

The work established a scalable marketing foundation for a growing organization, improved consistency across four operating divisions, and strengthened customer communications, digital lead generation, and internal sales support.

$30M

Organization

04

Divisions

03

Locations

10+

Service Lines